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The Emergence of E-Pharmacy

The world of pharmacy practice is in the midst of a profound transformation. Both on a global scale and within the Kenyan healthcare landscape. The journey of pharmacy practice has embarked on an exciting voyage, departing from the safe harbour of tradition and venturing into uncharted waters where pharmacy practice and cutting-edge technology converge.

The Rise of E – Pharmacy

One of the most striking transformations sweeping across pharmacy practice is the emergence of the e-pharmacy or online pharmacy model. Fueled by the winds of convenience and the ease of accessing medications, the online pharmacy model has gained remarkable popularity since the establishment of the very first online pharmacy back in 1999.

Over the years, the pioneering model introduced by, the inaugural online pharmacy, has become a proven and influential template upon which numerous household names in the online pharmacy industry have built their success.

Kenya, while somewhat tardy to the online pharmacy party, began witnessing the blossoming of various online pharmacy models within the last decade. Notably, MyDawa, a trailblazer in the Kenyan online pharmacy sphere, burst onto the scene a few years ago. Their pioneering efforts have not only garnered widespread attention but have also paved the way for other innovators to join this dynamic space.

Exploring the Evolution of E-Pharmacy

In this article, we embark on a deep dive into the promising prospects and ever-evolving landscape of e-pharmacy. We’ll unravel how this digital frontier is reshaping the practice of pharmacy and revolutionizing the way healthcare is delivered and accessed in Kenya.

Here are some key benefits that come with the e-pharmacy landscape:

1. Accessibility and Convenience

In the not-so-distant past, obtaining your prescribed medications often meant embarking on a journey to a physical pharmacy. Whether by foot, car or through the delegation of a trusted representative, the process inevitably consumed precious time and resources. If the required medications weren’t all available at one location, the hassle of reaching out to multiple pharmacies ensued, further burdening patients with additional costs.

The Online Pharmacy Advantage

However, the advent of the online pharmacy model has revolutionized this experience, offering patients a new level of convenience and efficiency. With just a simple call or text and the electronic transmission of prescriptions, patients can have their medications processed swiftly, often within minutes. This translates to substantial savings in both time and resources.

Delivery to Your Doorstep

Perhaps one of the most appreciated aspects of the online pharmacy model is the luxury of having medications delivered directly to one’s doorstep, whether at home or the workplace. No more need for time-consuming trips or the expenditure of valuable fuel. The convenience of doorstep delivery is a game-changer, simplifying the medication acquisition process like never before.

Enhanced Access for Remote Areas

Moreover, the impact of online pharmacies reaches far beyond convenience. It has vastly improved the accessibility of medications for patients residing in remote or underserved areas. In the past, certain specialized medications, such as oncology drugs, were predominantly stocked by specific pharmacies located in major cities. For patients in remote regions, obtaining these critical medications involved arduous journeys or reliance on intermediaries to procure them.

However, the online pharmacy model has disrupted this paradigm. Now, patients in remote or underserved areas can access the medicines they need with ease. A few clicks or a phone call can bridge the geographical gap, ensuring that essential medications reach those who need them, regardless of their location.

2. Price Transparency

In Kenya’s pharmaceutical market, a distinctive characteristic stands out – the absence of price controls. Consequently, retailers rely on ethical considerations when marking up their products, leading to varying prices for pharmaceutical commodities among different retail pharmacies. These prices are influenced by a range of factors, including the target market and geographical location.

The Role of Online Pharmacies

However, the advent of online pharmacy platforms has brought about a significant shift in this landscape, particularly in terms of price transparency. Most online pharmacies have embraced a practice that benefits patients immensely – the display of product prices directly on their platforms. This transparency empowers patients to make informed choices, ensuring they secure the most competitive prices for the pharmaceutical products they need.

The value of this newfound transparency cannot be overstated. Patients now have the ability to compare prices effortlessly across multiple online pharmacy platforms. This allows them to identify and select the most cost-effective options for their required medications. In essence, online pharmacies have become more than just convenient digital storefronts; they are invaluable tools for patients seeking the best value for their healthcare expenditures.

Online pharmacy platforms not only promote fair pricing but also foster healthy competition within the pharmaceutical market. As a result, patients are not only benefiting from transparent pricing but also enjoying a broader range of choices, all while retaining the assurance of quality and convenience.

Challenges and Considerations

While e-pharmacy undeniably presents a multitude of advantages, it is not without its fair share of challenges and considerations. A significant challenge revolves around establishing a robust regulatory framework for online pharmacies.

Regulating the Digital Frontier

In Kenya, the responsibility of overseeing pharmaceutical activities lies with the Pharmacy and Poisons Board (PPB). Until February 2022, the PPB had not formulated any specific guidelines to regulate the practice of online pharmacy. However, this landscape has undergone a crucial transformation as the PPB recently ratified comprehensive guidelines governing the registration and licensing of online pharmacies.

Filling Regulatory Gaps

Nevertheless, as with any emerging field, there are regulatory gaps that demand attention, particularly concerning the safeguarding of patient data. Encouragingly, the Digital Health Bill of 2023, currently in the legislative pipeline, holds promise for strengthening the regulatory framework surrounding online pharmacies. It is poised to address critical issues, including data security and privacy concerns, to ensure the safety of patients utilizing e-pharmacy services.

Your Take-home

It is imperative to recognize that e-pharmacy transcends mere trendiness. It emerges as a potent transformative force reshaping the landscape of pharmacy practice. Through the adept use of technology, e-pharmacy not only enhances accessibility and convenience but also elevates the overall quality of pharmaceutical care.

The future of pharmacy practice hinges on the seamless fusion of traditional and digital paradigms, and at the forefront of this evolution stand pharmacists. Their pivotal role is to ensure that patients consistently receive the highest standards of care, regardless of whether it unfolds within the physical confines of a traditional pharmacy or through the seamless channels of a virtual consultation.

The ultimate objective remains unswerving – to deliver exceptional pharmaceutical care to every patient, meeting their needs with precision and dedication. Should you seek consultation or have inquiries regarding the expansive realm of e-pharmacy, please feel free to reach out and schedule a session. I am wholeheartedly committed to guiding you through the entirety of this transformative field, ensuring you harness its full potential.

Dr. Libeya Bethwel

Pharmacist I Digital Marketer I Healthcare Advocate


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